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Abhishta Lalwani
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JioMotive

Contributed to a connected mobility experience used across India with 100k+ downloads, achieving a 4.5-star App Store & Play Store rating.

  • Connected Vehicles
  • IoT
  • Automotive UX
Years
2018 – 2022
Role
Product Designer,UX Researcher
Scope
UX Research, Product Design,UI/UX Design, Design Systems

Product

A connected mobility platform designed to make everyday driving smarter, safer and more seamless through real-time vehicle insights and intelligent features.

Challenge

Vehicle data was scattered and hard to act on. Drivers had no simple way to understand what was happening with their car, stay safe on the road, or get help when something went wrong.

Solution

A single connected dongle and app that turns raw vehicle data into real-time diagnostics, location tracking, safety alerts and in-car WiFi, later extended into Jio's broader IoT ecosystem and white-labelled for automotive brand partners.

Result

Company-wide testing and the first launch reached 2000+ users. JioMotive went on to contribute to JioThings' growing IoT portfolio, generating A$360k+ in revenue from operations in FY2021 to 22, a trajectory pointing to the platform's much larger revenue potential over time.

Impact

A$360k+

revenue in FY2021–22

A$80M+

revenue in FY2024–25

600k+

attendees at Auto Expo 2020

Problem statement

Finding the signal in the noise

How might we better analyse the data from vehicles and reveal meaningful connections, trends and patterns that can help provide a better driver experience and improve vehicle quality and reliability?

About the product

One dongle, a smarter driving experience

JioMotive is a one-stop solution offering consumers data of their car, WiFi hotspot connectivity and roadside assistance in one easy-to-use dongle. In today's rapidly changing vehicle environment, it's the first step towards the internet of moving things, allowing Indian consumers to experience their cars like never before.

How it works

Connecting cars to a smarter ecosystem

Research: users

Understanding the people behind the wheel

Users are primarily from Tier 1/2 cities, with age groups ranging from 25 to 45. Behavioural archetype: "The Mindful Traveller."

  • Users looking to improve their driving habits and the cost-effectiveness of their vehicles
  • Users with young children of legal driving age who want to look out for their safety
  • Car enthusiasts who travel long distances frequently

Psychographic

They are conscious of their driving habits and its impact on their expenses and lifestyle.

Knowledge level

They are aware of smart vehicle features and have used ride-sharing apps and services.

Technology orientation

They are tech-savvy and use smartphones regularly.

Empathy map

Stepping into the mindful traveller's shoes

Competitive landscape

Finding the gaps in the market

AutoWiz

Bengaluru-based OBD II & app. Two-tiered product line of OBD II readers and application software.

Pros: plug-and-play device transfers all data to a cloud service included in the purchase, and improves driving experience through analysis of habits.

Cons: users must buy an updated, slightly more expensive OBD device to get WiFi compatibility.

Dash

New York-based OBD II & app. OBD II reader and application software.

Pros: certain features are free to use on the app without purchasing the OBD device; can also be used as a white-label application for fleet management.

Cons: users can only choose between a list of preferred OBD devices, as the company doesn't offer an official OBD device.

Hum by Verizon

A multi-tiered line of products including an OBD II reader and application software.

Pros: users can choose from a variety of options to suit their needs; currently used as a white-label application for fleet management by major ride-sharing companies.

Cons: users have to pay a premium to convert their car into a WiFi hotspot, as it isn't sold in the base version of Hum.

Automatic

San Francisco-based OBD II & app. Free and paid subscription OBD II reader and application software.

Pros: plug-and-play allows users to gain information without uploading data to a cloud/server.

Cons: the free service offers very basic features, and the paid (freemium) tier is quite steep per car.

Across the market, drivers had to trade off between an included OBD device, cloud-backed data, or WiFi without extra cost. JioMotive's opportunity was to offer all three, an included device, cloud data and an in-car hotspot, in one plan.

Information architecture

Making a complex ecosystem easier to navigate

Visual style

Creating a visual language for the road

User flow & UI

Turning flows into a working interface

Core features

Designing for everyday driving moments

Five JioMotive app screens: alert, trip analysis, dashboard, geofence and in-car mode

Vehicle health & diagnostics

  • Continuous monitoring of car health
  • Keeps a check on battery status & engine performance

Easy access to vehicle location

  • Real-time & historical vehicle tracking
  • Get walking directions to your parked car

Real-time safety alerts

  • Notification on crossing speed limit
  • Send SOS message for accidents
  • Tow & tamper alerts

In-car WiFi hotspot

  • Enjoy streaming, surfing and gaming at 4G speed on up to 8 devices

Manage car documents

  • Upload all your vehicle documents on the app & set reminders for updation or renewal

Multi-car support

  • Device management supported & configuration

Auto Expo 2020

Taking JioMotive to the real world

Jio showcased its end-to-end capability to enable a connected car ecosystem at the Auto Expo held in Greater Noida in February 2020. Along with the app, we designed everything from the stall graphics to marketing collateral, to attract customers and potential leads from automobile brands.

Early 3D renders explored stall layouts and signage before the final build.

Brand integrations

Extending the platform to Skoda and Volkswagen

The Auto Expo led to a couple of brand integrations, with JioMotive built as a white-label app designed to other brands' guidelines. We worked closely with the Skoda and Volkswagen teams in Europe to get the brand design guidelines for both and integrate the JioMotive design accordingly.

Platform integration

Becoming part of a larger IoT ecosystem

JioThings is a gateway to connected 'Everything', a comprehensive B2C app used to connect to all of your GPS/Bluetooth-enabled Jio devices, keeping you connected with family, friends, pets, vehicles and belongings.

JioMotive was redesigned to be part of the JioThings app as part of the IoT super-app, so people could track their vehicle dongle, health and data from within it.

Reflection

Looking back, and what's next

Challenges faced in the project

  • Certain parameters couldn't be displayed on the app because of inaccurate readings from the device
  • Couldn't change the UI because of the rigorous development process and lack of resource availability, with two high-priority brand integrations lined up

What can be improved

  • Device onboarding process on the app can be more intuitive
  • UI design style can be improved according to current or upcoming design trends

What's next

  • More features like remote door lock/unlock, engine start/stop, AC control
  • Continued brand integrations with features pertaining to those particular brands

Team

Design Lead

Janina Schmidt

UX/UI Designer

Abhishta Lalwani

UX Researchers

Abhishta Lalwani, Arjun Paul

Industrial Designer

Mohit Arora

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